Starco Brands has entered into a definitive agreement to acquire Skylar, maker of fragrances that are hypoallergenic and safe for sensitive skin.

About Skylar

Cat Chen founded Skylar when she found that her newborn daughter was allergic to traditional fragrance. She set out to create a line that was “as safe as much as it was aspirational.”
 
“I’m incredibly proud of the clean fragrance brand we’ve built, as we set out to completely disrupt the $50B perfume market. I look forward to leveraging the Starco Brands infrastructure to continue that disruption and take the brand to new heights,” said Chen.
 
“We are so happy to welcome Skylar to the Starco Brands family. Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented and recyclable fragrance brand that most thought impossible just a few short years ago. With a strong retail, DTC and subscription business, we look forward to working with Cat and her team to take Skylar to the next level and build the next industry power brand,” said Ross Sklar, Starco Brands’ founder and CEO.
 
He continued, “At Starco Brands, we invent and commercialize products that change behavior and spark excitement. We look forward to building upon the clean fragrance platform to introduce new, breakthrough products. With strong partners like Sephora and Nordstrom by our side, we know Skylar is well positioned to be the future of fragrance.”

100% Ingredient Transparency

Skylar challenges the lenient disclosure requirements of the industry, by employing a strict ingredient policy with 100% transparency. Free of toxic chemicals and made with sustainable ingredients, Skylar is 100% vegan, cruelty-free and hypoallergenic.
 
Under terms of the deal, Skylar will operate as a separate business unit within Starco Brands, continuing to be led by Cat Chen.
 
Proskauer Rose LLP represented Starco Brands in the transaction. Russ August & Kabat represented Skyler in the transaction. Lincoln International acted as financial advisor to Skylar.

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